Customer Value Positioning
A positioning framework to put your customer at the center of your positioning process.
Build messaging that speaks to the unique value your customer wants to achieve.
Most businesses approach positioning by clouding their product features in marketing language, or copy their competitors... without understanding their customers.
The literal definition of positioning is "to occupy a space in your customer's mind". How are you going to do that, unless you know what they care about?
My battle-tested framework unites your product features with your customer understanding to help you create compelling positioning and messaging.